Website manager web analytics manage at Atom Content Marketing which publishes the Donut websites.
That’s not to say that if you write it, people will come. You also need to consider these SEO basics:
- Write using words people search for. It’s no good having a page about ‘carbonated beverages’ if everyone searches for ‘fizzy drinks’. Keyword research helps us to define you zero in on the best terms to use on your pages.
- Work those words into your page. Don’t go overboard, but make sure your target search terms appear in the page heading and some subheadings. Try and use them when you link between pages, too.
- Write a good title and description. These elements are usually appear in Google’s search results, so they need to entice people to click. Google also shows the user’s search term in bold, so be sure to incorporate your target terms:
There Are Rules When It Comes To Ranking in Search Engines
The terms & conditions Google lay downwards in their webmaster guidelines documents clearly indicate that if you try to manipulate your rankings in ways Google disapproves of they will penalize your site or worse, remove it entirely from its ‘index of the web’ (and sometimes for a long time).
Google deplores a LOT of, if not MOST old Search Engine Optimization tactics in 2017 and comes down hard when it detects ‘deceptive’ practices.
According to a study by Infront Webworks, the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent of less of total traffic.
I have describe to a lot of business owners & managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking and performance without incurring penalties.
I was 16 years old when I entered the world of search engine optimization (SEO), and I’ll admit that I was one of those people too.
I ambition I could tell you that there is a magic button to press that ranks your site in the #1 spot without fail.
Your SEO strategy: Get on the first page!
Few people click beyond the first page of search results, so if you want to be seen, you need to be among the top listings. You learn a bit about how search engines work and how to optimize your website, more commonly known as Search Engine Optimization (SEO).
Once search engines know your site exists, they scan your site, index the information, and analyze the content to determine how and where your website should display on the results page. If your website is not optimized, it won’t in rank well and may end up well below your competitors.
Each search engine has its own set of ranking criteria, but they all look at these same basic but key elements.
These are selected and effected words and phrases that someone would use when searching for your business. You’ll want to research and discover what your customers and potential customers are searching for and then produce content targeting those terms. Then that page use that actual phrase a couple of times naturally in the body copy (but only where it makes sense — don’t cram them in).
Website navigation refers to all the links on your site and how visitors navigate from page to page. The guest or visitors & search engines both bet on good navigation to get around your site. Is your navigation built in a code base search engines can read? It is best to utilize HTML and CSS. Is every page you want indexed linked through your navigation? If not, ensure all the URLs in your navigation are valid because a broken link is like hitting a brick wall, so be sure to check your links regularly.
A sitemap is actually a map or directory of all the pages in your website. Sitemaps guide search engines throughout your site with the names and locations of pages. They can speed up and increase site traffic by indexing previously buried pages. There are two types of sitemaps: 1) an HTML sitemap and 2) an XML sitemap.