An eCommerce shopping website must be well-designed and then continuously refined to make sure it performs as well as possible. A good eCommerce website needs to include clear and comprehensive product information, a simple and secure checkout process and excellent customer service.
E commerce web design
Good design is central to making your online business a success and benefit: your online store should be easy to navigate, have enough images and information to encourage shoppers to buy and, above all, be easy to buy from. Poor design and clunky navigation will damage your brand and discourage potential customers.
Design & content of your ecommerce shopping website can help you stand out from your online rivals. Good content can add juice you in search engine rankings and make it easier for potential customers to find you.
E commerce business
You can arouse trust in many ways – from making it easy for people to contact you to providing secure ways to buy. Publishing customer reviews, ratings and testimonials is also a good way to reassure new customers.
What Do You Want Your Site To Do?
Let’s start at the beginning. Since we are expressing about an e-commerce site, I’m guessing that the aim is to sell something. We need to figure out ways to make it more compelling to buy that something.
Do You Require Special Site Features?
Bank on what you are selling, you may need features that other e-commerce sites do not. For example, a clothing e-store may need a refined search so that the customer can filter a search by colour or brand. Alternatively, you may want to allow the customer to use coupon codes. You should plan what features and functions you think you need or want to add.
What E-Commerce Platform
Since we are saying about e-commerce, we should take into discussion what’s going to power our website. There are endless of e-commerce platforms out there, and one of your tasks is to find one that fits your needs.
Let’s have a look at some platform options from other different categories.
Google Product Search
Content Management System
You’ll also use to concede the content management system (CMS) used in your e-commerce site. Using the right CMS will facilitate build and managing your site’s content. There are both free and paid CMS platforms available, with the most attractive being the free and open-sourced WordPress. An other CMS platforms to study, however, are BigCommerce, Shopify, HubSpot and Magento.
Don’t belittle the importance of security when planning your e-commerce site. Statistics show that roughly 30,000 websites are hacked each day. Unfortunately, e-commerce sites are often targeted by hackers because of their valuable data.
The final step in planning an e-commerce website is marketing and advertising. How do you plan on driving traffic to your website? Without visitors, you’ll have a difficult time selling products. Search engine optimization (SEO) is a low-cost way to promote an e-commerce website, relying on high search rankings for traffic. Paid solutions, however, like Google Adwords and Facebook Ads, are also effective.